Emails are replacing regular snail mail from the post office. Not only because it is cheaper, since you do not need to buy a stamp, it’s also definitely faster. Emails can be sent in as fast as five seconds, depending on the server, anywhere in the world.
No doubt emails are being used to distribute newsletters, promotional news and other things. How then would you be able to round up email addresses to send those marketing emails you have?
Here is where an opt-in list comes in.
An opt-in list is a directory of email address you can send to those mails to. Though it seems to be easy to find email addresses, if you are talking thousands in numbers, it is going to be hard. Besides, you have to determine the recipient of the email. You wouldn’t want your readers mostly male if you are selling lipsticks, right?
A good opt-in list should include the profile of the email address owner. Here are tips on how to create a comprehensive opt-in list for target audience/buyer.
Create your website…
Creating a website is made simple nowadays. A lot of website companies offer a free website with their web hosting, at around $20 per month – but then you have to take the time to set it up yourself. You can also hire a web designer or developer to create one for your needs, there are low-cost and high-cost options out there, to build your new website.
Set up a promotion or a freebie…
Not all the best things in life are free, as they say. But you can definitely try to give something for free, for sure online. You can see this done all over the web. Free screensavers, free games, free checklists, free eBooks, even free download of a trial program. And what do they need from you? They just ask for an email address, your name and a little something more about you. Then you place a simple check box on the registration form to permit them to sending your ongoing emails. Think of something you can give away free as well. Make sure it is “desirable” or people won’t optin for it.
Write and write some more…
There are some web magazines wherein readers can submit their writings for a particular topic. If you had a chance to do so, add a link to your article providing information about what you are trying to promote on your website. Some readers of your article may enjoy your work so much they’d like to contact you, so don’t forget to leave your email address too.
Pose an easy opt-out option…
People who like to join your opt-in list may, along the way, want to opt out of it somehow. People who are wary of joining may not join at all if they see that it would be near impossible to remove their email address from the listing. Show them that it is as easy to opt-out as it is opting in.
Check other’s strategy too…
It would be better if you can find a partner in generating an opt-in list. This way, you can split the expenses and both of you can share the list generated. It will be best to partner with a company that has a business similar to your own line. Both of you can profit more should that be the case.
Offer bigger incentives too…
You can put up a special giveaway preferably for an item they would definitely want to get. You can place an email address opt-in part in the raffle entry to add to your email list. This way, you’d also know the buying preferences of the participants if you mark the entries systemically.
Creating an opt-in list entails a lot of work and funds. You should outline how much you will spend in creating an opt-in list. People appearing at opt-in lists are sales prospects. They are those interested in a certain product that you may be selling. Obtaining an optimal opt-in list would boost your sales up so these tools are undoubtedly essential.
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
Why not get in touch with one of our website design experts over HERE, and we would be happy to have a chat with you about ways we could help your digital marketing strategy!